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CASE STUDY
Serre Chevalier ski area asked wewake to review its Social Media strategy for the 2022-2023 season.
The client
Serre Chevalier is a mountain destination in the Southern Alps, centered around a large ski area. It offers skiing, outdoor activities, leisure and discovery in both winter and summer.
The brief
Rethink the ski area’s social media strategy for the 2022-2023 season, from editorial approach to visual guidelines, including paid promotion and crisis management.
Actions & strategy
wewake supported Serre Chevalier in preparing its social media communication for a new season. The agency audited the existing presence and analyzed five competing resorts and tourist offices. It defined the editorial line, production procedures, and graphic guidelines, then framed sponsorship and crisis management. Three months of team support extended the recommendation through its implementation.
TO CONTINUE
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