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CASE STUDY
La Créole Beach Hôtel & Spa engaged wewake for a sales campaign for the hotel’s products targeting the Caribbean audience, generating €11.6k in sales.
The client
La Créole Beach Hôtel & Spa is a hotel in Guadeloupe offering accommodation, dining, spa, leisure activities and services for business and leisure stays.
The brief
La Créole Beach Hôtel & Spa is a hotel complex located in Guadeloupe. A sales campaign for the hotel's products aimed at the Caribbean audience.
Actions & strategy
wewake supported La Créole Beach Hôtel & Spa in a campaign focused on selling stays. The agency identified three audiences: solo female travelers, families, and digital nomads. It defined a creative approach for each to connect the messaging to different ways of staying at the hotel. The strategy thus combined targeting and creative work rather than using a single ad for all travelers.
Results
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