Our expertise

Services

Sectors

eng

Our expertise

Services

Sectors

eng

LEAD GENERATION AGENCY

Generate high-quality leads.

Generate high-quality leads.

A lead generation campaign starts with a simple question: how can you generate qualified contacts at the lowest possible cost per lead? wewake builds the journey connecting your audience, message and contact point into a campaign system designed to generate volume and quality over time.

Illustration of a conversion funnel with profiles, cards and arrows

IA

Illustration of a conversion funnel with profiles, cards and arrows

IA

Two women in tracksuits preparing a campaign board in a studio

IA

Two women in tracksuits preparing a campaign board in a studio

IA

YOUR CHALLENGE

Behind a form,

there is a real decision.

It is about more than collecting contact details. We define what makes an enquiry useful, choose the right journey and align every message with the next step. This helps your team understand what information they will receive and how to follow up.

We also consider how enquiries will be received and handled, so the campaign fits your commercial reality.

QUALIFICATION CRITERIA

The objective defines

what an enquiry should include.

Before launching the campaign, we clarify what your team needs to know to follow up on an enquiry.

Woman in a green tracksuit holding a pink megaphone

IA

The right profile

Industry, role, location: we define the characteristics of the contacts your team wants to meet.

Industry, role, location: we define the characteristics of the contacts your team wants to meet.

Woman in a lime tracksuit working on printed materials on a table

IA

An identified need

A quote request, meeting or registration: we clarify the intent and how your offer can address it.

A quote request, meeting or registration: we clarify the intent and how your offer can address it.

Man in a blue tracksuit presenting a data chart

IA

Useful information

We keep the questions that help us understand an enquiry and prepare the next step, without making the form unnecessarily long.

We keep the questions that help us understand an enquiry and prepare the next step, without making the form unnecessarily long.

OUR METHOD

An enquiry takes shape

at every step.

From objective to enquiry, every step has a role.

Overhead view of a hand connecting profile cards laid out on a table

IA

Plan the campaign

We define the objective, target audiences and platforms for your campaigns.

Woman in a green tracksuit reviewing a large graphic in a studio

IA

Choose the journey

An on-platform form or a dedicated landing page: the format depends on your offer, the information people need and the expected next step.

Woman in a pink tracksuit viewing a form on a screen at her desk

IA

Create the message

We develop copy and visuals so the ad, form and landing page present the same offer.

Woman in a pink tracksuit presenting a chart dashboard

IA

Track useful signals

We review available data and feedback from your team to decide what is worth adjusting.

YOUR LEAD CAMPAIGN CHANNELS

Your lead campaigns, where your prospects are active.

From LinkedIn to Facebook and Instagram, we adapt your lead campaigns to the networks your prospects use. Google Ads and programmatic display can complement these channels, depending on your objective and budget.

On-platform forms or dedicated landing pages: every campaign connects creative, offer and a clear action. We compare the enquiries received and their quality to adjust messages, audiences and investment.

A clipboard with a graphic form and a small basket on a wooden table.

IA

ENQUIRY QUALITY

Quality starts beforehand

A form alone does not qualify a contact.

Together, we define what makes an enquiry relevant, then align targeting, messaging, form questions and routing. If your setup allows, tracking can connect with your team’s tools.

Qualification criteria defined

A journey suited to your offer

Commercial feedback included

Woman in a green tracksuit presenting a content board in a studio

IA

Woman in a green tracksuit presenting a content board in a studio

IA

Two women in tracksuits talk in front of a reproduction of the Mona Lisa.

mise en scène IA

OUR CREATIVE STUDIO

Creative that drives

conversion.

Our studio develops your ads: visuals, carousels, documents or videos, all with one objective: generate interest.

Advertising

Content

Form

Landing page

Qualification

Retargeting

Measurement

Follow-up

Landing page

MEASURE AND ADJUST

Measure and improve

We track the signals that matter to your goal: lead quality, forms and feedback from your sales team.

A man in a blue tracksuit arranges a grid of content on a table.

IA

Measure and improve

We track the signals that matter to your goal: lead quality, forms and feedback from your sales team.

A man in a blue tracksuit arranges a grid of content on a table.

IA

Measure and improve

We track the signals that matter to your goal: lead quality, forms and feedback from your sales team.

A man in a blue tracksuit arranges a grid of content on a table.

IA

CASE STUDIES

Campaigns that generate leads.

Explore campaigns where targeting, messaging and creative support an acquisition objective.

HAVE A PROJECT IN MIND?

Let’s discuss your lead generation objectives.

Describe your offer, target audiences and the enquiries your team can handle. Together, we will review the journey and the most useful qualification criteria.

Would you rather write to us directly?

A man in a tracksuit answers the phone from a bathtub.

mise en scène IA

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s discuss your lead generation objectives.

Describe your offer, target audiences and the enquiries your team can handle. Together, we will review the journey and the most useful qualification criteria.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

mise en scène IA

mise en scène IA

HAVE A PROJECT IN MIND?

Let’s discuss your lead generation objectives.

Describe your offer, target audiences and the enquiries your team can handle. Together, we will review the journey and the most useful qualification criteria.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

mise en scène IA

mise en scène IA

YOUR LEAD GENERATION QUESTIONS

Lead generation: frequently asked questions

Useful answers to help plan your campaign, qualify enquiries and prepare follow-up.

What is lead generation?

Lead generation brings together actions that prompt interested people to get in touch. Depending on your offer and how you will follow up, the journey can combine advertising, content, a form or a landing page.

How do you define a qualified lead?

Do we always need a landing page?

Can you connect enquiries to our CRM?

How do you track lead quality?

Which indicators can we track?

The digital agency that wakes up your Social Media, campaigns and digital marketing.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that wakes up your Social Media, campaigns and digital marketing.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that wakes up your Social Media, campaigns and digital marketing.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.