Your brand in the right content environments.

Your audiences do not spend all their time on social networks. They read, compare and find information on websites and apps. wewake brings audience selection, advertising creative and media management together to give your display campaign a useful place in those journeys.

Discuss your project

Discover our approach

A pink megaphone and graphic poster on a wooden table.

CHOOSING WHERE TO SPEAK

A banner matters when its context matters too.

Launching an offer, building brand recognition or supporting a decision takes more than a high number of impressions. We start with your challenge to define who to reach, in which environments and with what message. Creative and the media plan are developed together so the ad remains clear in its allotted space.

Programmatic advertising organizes media buying around delivery criteria. We choose the channels suited to your campaign, then track placements, visibility and frequency. The figures guide next steps: adjust creative, review a context or reallocate budget.

Anthony and Morgane reviewing campaign creative in the wewake studio.

From delivery context to the next action.

Un plan de ciblage programmatique avec des audiences, des contextes éditoriaux et des exclusions.

Targeting and environments

We define the audiences, locations and editorial environments suited to your campaign. Contextual targeting uses the topic being viewed; audience-based approaches can complement the program when data and delivery conditions allow. Exclusions help maintain a setting consistent with your brand.

Une campagne déclinée en bannières horizontales, rectangulaires et verticales pour plusieurs emplacements display.

Banners and adaptations

A clear offer, clear hierarchy and an easy-to-understand action: we design creative for its actual formats. Static banners, animation or HTML5 formats, depending on the program. Adaptations keep the same idea without reducing every asset to a simple crop.

Un tableau de suivi de démonstration et un aperçu de publicité display dans une page éditoriale.

Distribution and management

We prepare the campaign, check the creative and track delivery. Budget, placements and frequency are reviewed together. When the objective is an action on your website, we also connect the ad to its landing page to keep the promise consistent with what visitors find after the click.

OUR APPROACH

A media plan guided by your objective.

Give the campaign a role

Awareness, launch or qualified visits: we define the objective, audiences, geography and useful indicators. This helps avoid judging an awareness campaign by clicks alone.

Connect message and context

We organize delivery environments and the first set of creative. Each format carries a priority message, with a suitable destination when the click is part of the journey.

Launch with a clear framework

We approve formats, links, delivery criteria and budget allocation. We clarify targeting and measurement options before launch based on the selected placements and tools.

Review results and adjust

We compare creative and contexts, monitor ad visibility and frequency, then propose adjustments. The review distinguishes observed delivery from actions actually measured on your website.