A campaign that finds its place in the city.

A commute, a wait, a night out: your brand can meet its audiences in everyday life. wewake designs your DOOH campaigns—digital out-of-home advertising—by connecting locations, messaging and creative. So people can understand it at a glance.

Discuss your project

Discover our approach

Anthony and Clotilde comparing an advertising creative with a digital screen on a city street.

mise en scène IA

START WITH HOW PEOPLE USE THE AREA

The right placement starts with the right moment.

Carte de trajets, photos d’emplacements et planning reliant les lieux, les moments et les messages d’une campagne DOOH.

A screen in a railway station, shopping center or street furniture is viewed differently in each setting. We start with your locations and audiences’ habits to build the program. The objective may be to support an opening, accompany a launch or raise awareness of an offer near your stores.

A campaign is planned around the real-world setting: which places, which periods, what frequency and which idea should people remember? We adapt creative to viewing distance and available attention. Out-of-home advertising can then connect with your digital campaigns around a shared message.

Chosen places. An idea people remember.

City streets and street furniture

Street screens and digital formats in busy locations: we assess their role in your campaign based on available networks. The delivery area follows your local objective. Creative focuses on one main idea, with words and visuals that stay clear while people are on the move.

Anthony and Morgane reviewing campaign creative in the wewake studio.

Transport and waiting areas

Railway stations, subway stations, airports and other mobility environments: context helps determine what to say. We adapt format and pacing to the delivery conditions. Waiting time can give your message a different role without assuming every passerby will see it.

Retail and public spaces

Shopping centers and other busy places can bring your communications closer to a visit or purchase. We plan a presence around relevant areas, then prepare the adaptations. An opening or retail event gets a program designed for its location.

Anthony and Morgane comparing printed creative and a communications plan in front of a strategy board.

OUR APPROACH

From your area to delivery on screen.

Define the local objective

We clarify the audience, areas, dates and role of out-of-home advertising. The location and useful contact points guide placement choices before we define the creative.

Build the distribution plan

We review available networks and inventory, their viewing context and buying terms. Programmatic delivery may be considered when the network offers it and it suits the campaign.

Create for people on the move

We prepare static or animated assets according to screen specifications. Contrast, hierarchy and duration are considered together. The message needs to be clear without sound or a click.

Check and learn

We check files and track available delivery information. Reporting distinguishes delivered impressions, audience estimates provided by the networks and any additional studies. It informs choices for the next campaign.

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