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TABLEAU DE BORD MARKETING
Vos chiffres réunis. Vos décisions plus claires.
Vos résultats sont dispersés entre les réseaux, les campagnes, le site et vos outils commerciaux. wewake construit un tableau de bord marketing qui relie les données utiles à vos objectifs. Vous voyez ce qui avance, ce qui mérite une question et où concentrer vos prochains efforts.
mise en scène IA
MESURER POUR DÉCIDER
Un tableau de bord doit vous aider à agir.
Accumuler les graphiques ne rend pas votre marketing plus lisible. Nous partons des questions de votre équipe : quels contenus attirent les bons publics, quelles campagnes apportent des demandes, où le parcours se bloque ? Ces questions guident le choix des indicateurs et leur présentation.
Nous définissons aussi les sources, les périodes et les règles de calcul. Une donnée absente reste identifiée comme telle. Vos équipes peuvent ainsi comparer des résultats compréhensibles, avec leurs limites, et s’appuyer sur une lecture commune.
IA
Les bons repères pour piloter votre marketing.
Indicateurs utiles
Nous relions vos objectifs aux indicateurs accessibles : visibilité, interactions, trafic, demandes ou conversions. Chaque mesure a une définition et une place dans la lecture.
Sources et fiabilité
Nous préparons les connexions possibles avec vos outils, vérifions les correspondances et documentons les calculs. Les écarts de périmètre et les données manquantes restent visibles.
Lecture et décisions
Nous organisons le tableau de bord pour repérer les évolutions et expliquer les écarts. Un temps de restitution aide votre équipe à choisir les prochains ajustements.
NOTRE APPROCHE
De vos questions à une lecture partagée.
mise en scène IA
1
Définir les questions
Choisir les décisions que le tableau de bord doit éclairer.
2
Relier les sources
Vérifier les accès, les données disponibles et les possibilités de mise à jour.
3
Construire les vues
Hiérarchiser les indicateurs et tester les calculs sur des données réelles.
4
Transmettre la lecture
Expliquer les repères, documenter les limites et organiser le suivi.
POUR ALLER PLUS LOIN
Relier les idées à la suite de votre projet.
VOS QUESTIONS
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