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ÉTUDE DE CAS
wewake a accompagné Place de la Formation dans son passage à Training Square, depuis le travail de plateforme et de nom jusqu’à la création du logotype, de la charte graphique et des supports de lancement. Le rebranding a été dévoilé en septembre 2025 puis déployé sur les contenus, le site et les campagnes.
IA
IA
Le client
Training Square est une entreprise spécialisée dans la formation / le learning, avec une approche B2B orientée compétences. Elle propose des solutions et contenus pour accompagner les organisations dans la conception, l’animation et la structuration de leurs programmes (pédagogie, parcours, ressources et communication autour de l’offre de formation).
La demande
Faire évoluer Place de la Formation vers une marque plus claire, plus internationale et alignée avec son ambition, tout en conservant la continuité de sa mission auprès des responsables formation.
Actions & Stratégie
Animer un travail de cadrage autour du positionnement et du nom, formaliser la nouvelle identité visuelle, puis organiser son lancement avec un logo animé, des carrousels, des supports de communication et des déclinaisons cohérentes.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
