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ÉTUDE DE CAS
wewake a piloté les campagnes de génération de leads de DAKO en France et en Suisse en 2025 et 2026, avec 475 contacts vérifiés sur les cinq vagues analysées.
IA
IA
Le client
DAKO fabrique des menuiseries sur mesure pour le bâtiment : fenêtres, portes, portes de garage, volets et solutions de maison connectée en PVC, aluminium et bois, destinées aux projets neufs et de rénovation.
La demande
Générer des contacts commerciaux pour les gammes de fenêtres, portes et solutions de menuiserie DAKO en adaptant la diffusion aux marchés français et suisse.
Actions & Stratégie
Campagnes Meta à formulaire organisées par pays et par vague, ciblage régional, suivi du coût par lead, renouvellement des assets selon les résultats et reporting comparatif 2025-2026.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
