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ÉTUDE DE CAS
Les Récupérables a sollicité wewake pour animer les réseaux sociaux de la marque sur Facebook & Instagram .
Le client
Les Récupérables est une marque de mode circulaire qui conçoit des vêtements et accessoires à partir de tissus anciens, dormants ou récupérés, afin de prolonger la vie des matières textiles.
La demande
Animer Facebook et Instagram pour faire connaître une marque de mode fondée sur l’upcycling, valoriser ses pièces et soutenir son développement en ligne.
Actions & Stratégie
wewake a accompagné Les Récupérables pour relier son univers de mode et ses objectifs d’acquisition. L’agence a défini la stratégie de contenus, repensé l’expression graphique du site et mis en valeur les pièces comme les engagements de la marque. De courtes animations vidéo complétaient les contenus. La stratégie publicitaire soutenait ensuite le commerce en ligne, dans la continuité de ce travail sur l’expression de marque.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Marketing Digital
Campagne de Leads
Une activation pour faire émerger une opération
RESPIRE a sollicité wewake pour stratégie & Actions, avec pour résultat activation.
Mode & Beauté
Retail
Activation
Améliorer le ROAS grâce à une refonte des campagnes
Mlle Agathe a confié à wewake la structuration et l’optimisation de ses campagness publicitaires sur les réseaux sociaux, avec de nouveaux ciblages et des créations orientées bénéfices, preuve et UGC.
Institutionnel
Mode & Beauté
Publicité
Social Media
Création de contenu
Facebook Ads
Instagram Ads
TikTok Ads
Social Ads
Marketing Digital
Campagne de conversion
Campagne e-commerce
