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ÉTUDE DE CAS
Mlle Agathe a confié à wewake la structuration et l’optimisation de ses campagness publicitaires sur les réseaux sociaux, avec de nouveaux ciblages et des créations orientées bénéfices, preuve et UGC.
Le client
Mlle Agathe est une marque française de cosmétiques à base de bave d’escargot issue d’une héliciculture biologique. Elle développe des soins pour le visage et le corps autour de cet actif naturel.
La demande
Améliorer le ROAS des campagnes publicitaires sur Facebook, Instagram et TikTok en faisant évoluer la structure des campagnes, les ciblages et les créations.
Actions & Stratégie
wewake a accompagné Mlle Agathe dans la refonte de ses campagnes d’acquisition. L’agence a restructuré le dispositif, défini de nouveaux ciblages et produit des publicités autour de la marque, des bénéfices produits, des témoignages et des contenus utilisateurs. Le suivi du ROAS guidait les optimisations. L’accompagnement reliait ainsi renouvellement des messages, création publicitaire et pilotage des campagnes autour de la vente en ligne.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Social Ads
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
