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ÉTUDE DE CAS
ARS Île-de-France a confié à wewake une campagne de sensibilisation au vaccin contre la rougeole, combinant créations pédagogiques et diffusion payante pour maximiser la portée.
IA
IA
Le client
L’Agence régionale de santé Île-de-France pilote la politique de santé dans la région. Elle agit sur la prévention, l’offre de soins, le médico-social, la veille et la sécurité sanitaires, ainsi que la réduction des inégalités de santé.
La demande
Sensibiliser les Francilien·nes au vaccin contre la rougeole, avec un message clair et des formats adaptés aux usages social media.
Actions & Stratégie
Concevoir des contenus pédagogiques (dont motion design), puis piloter une diffusion paid social optimisée sur la portée et la vidéo.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
