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ÉTUDE DE CAS
ARS Hauts-de-France a confié à wewake deux campagnes de sensibilisation ciblées à Roubaix : une opération de dépistage et une campagne de gestes barrières, avec un dispositif média orienté performance.
IA
IA
Le client
L’Agence régionale de santé Hauts-de-France met en œuvre la politique de santé dans la région. Elle organise l’offre de soins et médico-sociale, pilote la prévention et assure la veille, la sécurité et la gestion des risques sanitaires.
La demande
Déployer des campagnes de sensibilisation locales : faire connaître une opération de dépistage à Roubaix, puis relayer des messages de prévention (gestes barrières) auprès des jeunes lors de soirées.
Actions & Stratégie
Construire des campagnes paid social et des créations adaptées à chaque message, avec ciblage géographique et optimisation sur la portée, la vidéo et le trafic selon les objectifs.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
