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ÉTUDE DE CAS
KLEBER a sollicité wewake pour déployer la marque sur les réseaux sociaux en Europe sur x5 pays : France, Allemagne, Espagne, Italie, Pologne, avec pour résultat stratégie.
IA
IA
Le client
KLEBER est une marque de pneumatiques du groupe Michelin. Elle propose des pneus pour voitures, utilitaires et véhicules agricoles, avec des gammes été, hiver et toutes saisons.
La demande
Déployer la marque sur les réseaux sociaux en France, en Allemagne, en Espagne, en Italie et en Pologne, avec une coordination internationale et un budget global annoncé de 2 M€.
Actions & Stratégie
• Une stratégie Social Media internationale autour de la confiance avec une approche lifestyle du produit
• Création de x8 publications par mois en 5 langues
• Coordination internationale et des autres agences
• Community Management & crise
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Générer des contacts qualifiés sur deux marchés européens
wewake a piloté les campagnes de génération de leads de DAKO en France et en Suisse en 2025 et 2026, avec 475 contacts vérifiés sur les cinq vagues analysées.
Construction
Industrie
B2B
Stratégie
Publicité
Facebook Ads
Campagne de Leads
Marketing Digital
Déployer une expertise solaire auprès de publics professionnels et particuliers
Une animation social media multilingue qui relie innovation produit, formation et réalisations terrain dans l’univers photovoltaïque.
Construction
Industrie
B2B
Stratégie
Social Media
Création de contenu
Motion design
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