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ÉTUDE DE CAS
Les Secrets de l’Immo a sollicité wewake pour créer une stratégie d’acquisition digitale efficace, avec pour résultat coût par lead : environ 70€/lead Les Secrets de l’Immo.
Le client
Les Secrets de l’Immo exerce des activités de conseil et d’intermédiation en transactions immobilières, complétées par du courtage en opérations bancaires et services de paiement.
La demande
Construire une stratégie d’acquisition digitale multicanale capable de générer des leads pour des projets d’investissement locatif.
Actions & Stratégie
wewake a accompagné Les Secrets de l’Immo pour construire une acquisition digitale multicanale. L’agence a organisé des tests sur Facebook, Instagram, LinkedIn et Google Ads, en Search comme en display. Elle a créé les visuels, vidéos, carrousels et annonces, puis optimisé les campagnes à partir des résultats. Le suivi du coût par lead a guidé les ajustements, avec un passage de 122 € en phase de test à environ 70 € après optimisation.
Résultats
Acquisition multicanale · Phase d’A/B testing puis optimisation.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Mettre en avant l’expertise d’un groupe à travers ses réalisations
KORUS GROUP a sollicité wewake pour animer les comptes réseaux sociaux de la marque, avec pour résultat en 6 mois Contenus • +10,6% croissance d’abonnés • +651K impressions • +29K engagement .
B2B
Construction
Immobilier
Brand content
Social Media
Présenter un nouveau site en motion design
Galian a sollicité wewake pour créer une vidéo en Motion Design pour présenter le nouveau site web de la marque.
Banque & assurance
Immobilier
Motion design
Déployer une stratégie UGC à l’échelle européenne
Klépierre a sollicité wewake pour accompagner les centres commerciaux de Klépierre en Europe dans le déploiement de pratiques de communication Social Media autour de l’UGC.
Immobilier
Retail
Stratégie
Social Media
