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ÉTUDE DE CAS
Une stratégie éditoriale valorisant les femmes et les hommes de l'entreprise pour moderniser et amplifier sa présence sociale.
IA
IA
Le client
Eurazeo est un groupe européen de gestion d’actifs privés. Il investit dans des entreprises et projets via le capital-investissement, la dette privée et les actifs réels, afin d’accompagner leur développement à long terme.
La demande
La marque souhaitait amplifier sa présence sur les réseaux sociaux et moderniser le ton de ses publications, afin de mieux faire entendre sa voix dans son secteur.
Actions & Stratégie
Nous avons construit une approche éditoriale centrée sur les femmes et les hommes qui font l’entreprise, pour incarner et valoriser la dimension humaine du capital-investissement. Cette ligne éditoriale s’est traduite par la création régulière de contenus et de publications, soutenue par une sponsorisation publicitaire ciblée pour en démultiplier la portée.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
