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CASE STUDIES
FFB a sollicité wewake pour la FFB souhaitait se développer sur les réseaux sociaux.
IA
IA
Le client
La Fédération Française de Bridge (FFB) est une association loi 1901 qui organise, développe et promeut la pratique du bridge en France. Elle structure la vie fédérale (clubs et comités), délivre les licences, accompagne la formation des joueuses et joueurs ainsi que des arbitres/enseignants, et homologue les tournois et compétitions. Elle représente également le bridge français au niveau international.
The brief
Développer la présence de la fédération sur les réseaux sociaux en clarifiant son storytelling, sa ligne éditoriale et l’organisation de sa communication.
Actions & strategy
Audit de la présence de la FFB sur les réseaux sociaux Benchmark des fédérations de bridge à l’international Stratégie de storytelling Stratégie éditoriale Formation Stratégie
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Event
Advertising
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Advertising
Social Ads
Brand Awareness Campaign
