Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

CASE STUDY

Highlight fair trade in everyday products

For the 2026 Fair Trade Fortnight, wewake designed a man-on-the-street video campaign and a paid media strategy that generated 2.6 million impressions and 83,157 clicks.

The client

A French nonprofit promoting fair trade: Max Havelaar France develops and raises awareness of the Fairtrade/Max Havelaar label to support sustainable supply chains and improve the living conditions of producers and workers, in line with human rights and environmental standards.

Highlight fair trade in everyday products

Media 1 of 2

The brief

Make fair trade tangible and accessible to the general public aged 25 to 49, by showing that the Fairtrade/Max Havelaar label is already present on everyday products. The campaign was intended to highlight partner brands, explain the label's role simply, empower consumers when shopping, and drive traffic to a dedicated landing page.

Actions & strategy

wewake designed a setup based on three short street interviews: passersby discover familiar products, look for what they have in common, and then see the label revealed. The mechanism combines a game, spontaneous reactions, and an educational reveal. The agency handled the recommendation, scripts, filming, image rights, editing, Meta and YouTube variations, a main video, the landing page, tracking, paid distribution, and reporting.

Results

May 16–31, 2026 · Meta and YouTube

2 606 916impressions

83 157clicks

164 08215-second views

TO CONTINUE

More case studies to discover

Projects in related sectors, presented through their challenges and achievements.

Structure and manage communication for a strategic sector

In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.

Health

Associations & NGOs

Strategy

Brand content

Social Media

Content creation

Digital Marketing

Build a national event's reach through local activity

For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.

Health

Associations & NGOs

Strategy

Social Media

Content creation

Event

Introduce tomorrow's talent to careers in biomanufacturing

To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.

Health

Associations & NGOs

Strategy

Advertising

Motion design

Social Media

Content creation

See all case studies

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency