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CASE STUDY
To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.
AI
AI
The client
France BioLead brings together stakeholders across France’s biopharmaceutical manufacturing sector. The organization convenes public-sector and industrial stakeholders, researchers, biotech companies and training providers to accelerate innovation, industrialization, skills development and the sector’s appeal.
The brief
France BioLead wanted to increase the attractiveness of bioproduction careers and training programs among young people, students, career changers and training advisors. The 2025-2026 campaign was intended to make a technical sector more concrete, address misconceptions and show the diversity of career paths and opportunities. Following a scoping phase in 2025, advertising was concentrated from January to March 2026.
Actions & strategy
wewake established a common editorial line across Meta, TikTok, and Snapchat to pool content while respecting the practices of each platform. The approach combined interviews with professionals and students, “Myths vs. Realities” formats, quizzes, and job profiles. Content was designed as vertical video, carousels, or animations, then adapted and sponsored per channel. Campaign tracking made it possible to compare visibility, views, engagement, clicks, and distribution costs.
Results
January to March 2026 · Meta, TikTok and Snapchat
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Highlight fair trade in everyday products
For the 2026 Fair Trade Fortnight, wewake designed a man-on-the-street video campaign and a paid media strategy that generated 2.6 million impressions and 83,157 clicks.
Associations & NGOs
Advertising
Social Media
Content creation
Landing Page Creation
Structure and manage communication for a strategic sector
In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.
Health
Associations & NGOs
Strategy
Brand content
Social Media
Content creation
Digital Marketing
Make health prevention clear and useful on social media
A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.
Health
Strategy
Social Media
Content creation
Motion design
