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CASE STUDY
LexisNexis entrusted wewake with managing its social media presence for students, using an offbeat strategy, contests/giveaways, and video formats.
The client
LexisNexis is a publisher and provider of legal information solutions. It offers content, databases, software and services for legal professionals, businesses and government agencies.
The brief
Manage Facebook, X, and Instagram for law students with an editorial line adapted to their habits and formats designed to drive their engagement.
Actions & strategy
wewake supported LexisNexis with an editorial line designed to speak to students using their own codes. The agency used humor and produced content tailored to these audiences. Contests supplemented the engagement to create participation opportunities. This approach allowed the legal publisher to make its field more accessible, without relying on the conventions of its professional communications.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media
Generate qualified leads on LinkedIn Ads
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing
Social Ads
Clarify a complex offer on the walls of a stand
wewake designed the booth graphics for Training Square for Learning Technologies 2026, structuring the offer around key features, AI, and client proof points, through to validated large-format files.
Training
B2B
Event
Creative Studio
