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CASE STUDY
Organization of a monthly photo shoot, art direction and copywriting to maintain the Instagram presence with regular and consistent content.
AI
AI
The client
Midtown is a gym chain located in Paris, dedicated to fitness and physical training.
The brief
Manage the brand's social media with regular and consistent content.
Actions & strategy
wewake supported Midtown in supplying Instagram with regular photo production. The agency organized monthly photo shoots, provided art direction, and wrote copy for posts. The shots were designed to align with the club's universe. This support connected image creation to publication to establish a consistent rhythm for the brand's presence.
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
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Montana Fitness Club commissioned wewake to manage the brand's social media presence, covering the period March–December 2017.
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Brand content
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