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CASE STUDIES
Le SNE a confié à wewake une campagne créative et participative pour interpeller l’UE sur la TVA du livre numérique, combinant concept, site support et amplification.
IA
IA
Le client
Le Syndicat national de l’édition représente et défend les intérêts des éditeurs français. Il agit pour le droit d’auteur, la diversité culturelle, le prix unique du livre et le développement de la lecture.
The brief
Interpeller les autorités de l’Union européenne sur l’écart de TVA entre les livres numériques et les livres papier grâce à une campagne créative et participative.
Actions & strategy
Concevoir un concept participatif, créer un site support, déployer la diffusion sponsorisée et orchestrer le relais presse/partenaires.
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Event
Advertising
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Advertising
Social Ads
Brand Awareness Campaign
