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CASE STUDIES
Mairie de Paris Publique a sollicité wewake pour déployer une campagne de promotion des activités jeunesse et sports de la mairie de Paris à destination des jeunes parisiens, avec pour résultat 149k personnes touchées.
IA
IA
Le client
La Ville de Paris est la collectivité chargée des services publics municipaux et départementaux de la capitale. Elle conduit des politiques locales dans les domaines sociaux, urbains, environnementaux, culturels, éducatifs et économiques.
The brief
Promouvoir les activités jeunesse et sport de la Mairie de Paris auprès des jeunes Parisien·nes grâce à une campagne publicitaire ciblée.
Actions & strategy
• Définir les publics et le ciblage géographique
• Paramétrer la campagne sur Facebook
• Piloter la diffusion publicitaire
• Suivre la portée et les interactions générées
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Event
Advertising
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Advertising
Social Ads
Brand Awareness Campaign
