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CASE STUDIES
Îles de Guadeloupe a sollicité wewake pour diversifier les contenus, avec pour résultat sur 6 mois Contenus.
IA
IA
Le client
Le Comité du tourisme des Îles de Guadeloupe assure la promotion touristique de l’archipel, valorise ses destinations et accompagne l’information et l’accueil des voyageurs sur les marchés français et internationaux.
The brief
Diversifier les contenus, renouveler l’image de la destination au-delà de ses plages et renforcer l’engagement des communautés sur les réseaux sociaux.
Actions & strategy
• Faire évoluer la ligne éditoriale vers davantage de vidéos et de contenus animés
• Valoriser l’intérieur des îles pour dépasser l’image limitée aux plages
• Mettre en place des partenariats avec des créateurs de contenu
• Organiser des jeux concours
• Soutenir les contenus par des campagnes publicitaires
Results
Six mois
CASE STUDIES
Strategies you can see. Results you can measure.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Event
Advertising
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Advertising
Social Ads
Brand Awareness Campaign
