CASE STUDY
Klépierre asked wewake to help its European shopping centers develop Social Media communication practices around UGC.

AI
AI
The client
Klépierre is a European shopping center operator. The group owns, develops and manages retail assets and supports retailers with their locations and operations.
The brief
Help European shopping centers identify, select and share content created by their communities on social media.
Actions & strategy
• Select concepts and case studies useful to local teams
• Define practical methods for identifying user-generated content
• Establish a framework for selecting, obtaining permission for and sharing this content
• Compile the recommendations in a European operational guide
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Engage 16–20-year-olds with a social ads competition
For its 60th anniversary, Jean Lain Mobilités entrusted wewake with a TikTok and Snapchat contest that generated 23.9 million impressions and 151,319 clicks or swipe-ups.
Transport
Retail
Activation
Advertising
Content creation
Landing Page Creation
Social Ads
TikTok Ads
Snapchat Ads
Brand Awareness Campaign

Lower cost per lead with a multichannel acquisition strategy
Les Secrets de l’Immo engaged wewake to build an effective digital acquisition strategy, resulting in a cost per lead of approximately €70/lead for Les Secrets de l’Immo.
Real Estate
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Google Ads
Lead Generation Campaign
Conversion Campaign
Digital Marketing

An activation to raise awareness of an initiative
RESPIRE engaged wewake for strategy & actions, resulting in activation.
Fashion & Beauty
Retail
Activation





