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CASE STUDIES
Assemblée Nationale a sollicité wewake pour réaliser une étude analysant la présence de l’Assemblée nationale sur les réseaux sociaux afin d’en identifier les forces et les faiblesses.
IA
IA
Le client
L’Assemblée nationale est la chambre basse du Parlement français. Avec le Sénat, elle vote la loi, contrôle l’action du Gouvernement et évalue les politiques publiques, au nom des citoyens représentés par les députés.
The brief
Réaliser un audit de la présence de l’Assemblée nationale sur les réseaux sociaux afin d’en identifier les forces, les faiblesses et les pistes d’amélioration, puis partager les recommandations avec les équipes social media.
Actions & strategy
Digicomstory a réalisé pour l’Assemblée Nationale un audit stratégique complet : Analyse quantitative (nombre d’abonnés, mesure de l’impact relatif des éléments publiés, …) Stratégie Analyse quantitative & qualitative Benchmark avec d’autres institutions similaires en Europe Préconisations pour améliorer les modalités de cette présence sur les réseaux sociaux. Tenue d’un workshop avec les équipes Social Media de l’Assemblée Nationale et présentation des préconisations
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Strategy
Advertising
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Lead Generation Campaign
Digital Marketing
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ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Event
Advertising
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Advertising
Social Ads
Brand Awareness Campaign
