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AGENCE CHATGPT ADS
Vos futurs clients explorent, comparent et précisent leurs besoins dans ChatGPT. Une annonce pertinente peut leur donner une piste à considérer. wewake vous aide à construire cette rencontre : une offre claire, un message utile, une page qui tient sa promesse et des résultats que l’on peut lire.
VOTRE ENJEU
Quand la question se précise,
votre message doit être clair.
Dans ChatGPT, une personne peut formuler son besoin, comparer des options et chercher la prochaine étape. L’annonce apparaît sous la réponse, dans un bloc identifié, avec un titre, une description, une image et un lien vers votre site. Notre rôle : rendre votre proposition facile à comprendre et cohérente du premier regard jusqu’à la page d’arrivée. Nous ne cherchons pas à écrire la réponse de ChatGPT ; nous travaillons la qualité de ce que votre marque présente.
VOS OBJECTIFS
Une campagne,
une intention précise.
Votre objectif donne le cap : faire découvrir votre offre, aider à comparer ou inviter à agir.
IA
Faire découvrir votre offre
IA
Aider à comparer
IA
Inviter à agir
NOTRE MÉTHODE
Du premier cadrage
aux décisions de campagne.
Nous vérifions le terrain, définissons l’objectif, préparons les créations et apprenons des résultats observés.
IA
Vérifier le terrain
Nous examinons votre offre, les pays visés, le compte annonceur et les règles publicitaires applicables pour confirmer si un lancement est envisageable.
IA
Choisir l’objectif
Nous définissons l’audience recherchée, la destination et les signaux à suivre. Le contexte peut guider la diffusion sans garantir une conversation précise.
IA
Créer et préparer
Nous concevons les messages et les visuels, préparons la page d’arrivée et contrôlons la cohérence de l’ensemble. Vous validez les créations et le budget.
IA
Lancer et apprendre
Nous suivons la diffusion, les dépenses et les actions observées pour ajuster les messages, la destination ou les paramètres de campagne.
MESURE ET OPTIMISATION
Mesurer les performances
après l’annonce.
Ads Manager permet de suivre les impressions, les clics et les dépenses. Si la mesure des conversions est configurée, nous observons aussi les actions utiles à votre objectif. Des paramètres de suivi sur les liens aident à lire les visites dans vos outils d’analyse. Nous mettons ces chiffres en regard de votre parcours pour décider du prochain ajustement. Le budget média reste distinct de nos honoraires.
Impressions et diffusion
Clics et dépenses
Conversions suivies selon le paramétrage
LE FORMAT CHATGPT ADS
Une annonce brève.
Une promesse à tenir après le clic.
Le titre, le texte, le visuel et la page de destination doivent raconter la même chose. Nous formulons l’idée centrale, préparons les créations et vérifions que la page répond aux questions utiles avant d’agir. Plusieurs angles peuvent être testés, chacun avec une raison d’être et une action attendue.
• Proposition de valeur
• Titre
• Description
• Visuel
• Page de destination
• Appel à l’action
• Angle de test
• Cohérence du parcours
• Validation avant diffusion
VOS QUESTIONS SUR CHATGPT ADS
Avant de lancer une campagne.
Les réponses utiles pour évaluer ce canal, préparer votre campagne et en lire les résultats.
Qu’est-ce que ChatGPT Ads ?
ChatGPT Ads est l’offre publicitaire d’OpenAI pour diffuser des annonces identifiées dans ChatGPT. Elles peuvent accompagner une phase de découverte ou de comparaison et renvoyer vers une page de votre site. Leur diffusion dépend des paramètres de campagne, de la pertinence estimée et des règles d’OpenAI.
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