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ÉTUDE DE CAS
wewake accompagne Cerba HealthCare dans la structuration de sa stratégie Social Media et la création régulière de contenus corporate, en français et en anglais.
IA
IA
Le client
Cerba HealthCare est un groupe international de diagnostic médical, spécialisé en biologie médicale et dans des expertises diagnostiques (biologie de proximité et de spécialités, essais cliniques, anatomopathologie/cytologie, imagerie, biologie préventive). Sa mission est de faire progresser le diagnostic pour améliorer la prévention, la détection et le suivi des pathologies, au service des patients, des professionnels de santé et de ses partenaires, avec une forte culture d’innovation et une présence sur plusieurs continents.
La demande
Développer une présence Social Media cohérente et régulière pour valoriser les expertises, les engagements et l’actualité de Cerba HealthCare auprès de ses différents publics.
Actions & Stratégie
Structurer une ligne éditoriale adaptée aux différents publics du groupe, puis concevoir et produire régulièrement des contenus corporate en français et en anglais : publications, carrousels, visuels, vidéos et motion design.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
