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ÉTUDE DE CAS
URGO a sollicité wewake pour uRGO souhaitait soutenir son programme LEG’s GO par un plan de communication sur les réseaux sociaux.
IA
IA
Le client
URGO est un groupe de santé spécialisé dans le soin des plaies, la cicatrisation et les produits de santé grand public. Il développe des solutions destinées aux professionnels de santé et aux patients.
La demande
Soutenir le programme LEG’s GO par un plan de communication sur les réseaux sociaux, avec des contenus capables de présenter ses différents piliers.
Actions & Stratégie
Une campagne ciblée sur LinkedIn et Instragram qui met en avant les différents piliers du programme LEG’s GO :
• Création des vidéos, visuels et carrousels
• Programme de sponsorisation publicitaire Campagne
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
