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ÉTUDE DE CAS
Emile Henry a sollicité wewake pour accompagner la marque sur les réseaux sociaux et supporter les ventes, avec pour résultat en 2020.
IA
IA
Le client
Emile Henry est une maison française qui conçoit et fabrique depuis plus de 170 ans des ustensiles de cuisine et plats culinaires en céramique, ainsi que des accessoires pour la cuisine. La marque met en avant un savoir-faire « terre et feu », l’utilisation d’argile naturelle, la qualité et l’innovation (tests en laboratoire), avec un engagement durable et des produits garantis jusqu’à 10 ans.
La demande
Soutenir les ventes en ligne grâce à une campagne de retargeting dynamique connectée au catalogue e-commerce de la marque.
Actions & Stratégie
Une campagne de publicité de retargeting dynamique directement connectée au catalogue e-commerce de la marque.
Résultats
2020
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Animer la fin d’année avec un calendrier de l’Avent digital
Thermor a confié à wewake une activation de fin d’année sous forme de jeu/concours mobile, avec une production créative dédiée et une amplification payante.
Maison
Industrie
Énergie & Environnement
Activation
Publicité
Création de contenu
Installer une présence social media qui fait grandir la marque
Thermor a confié à wewake l’animation social media à destination des particuliers, avec une stratégie de contenus et des formats réguliers.
Maison
Industrie
Énergie & Environnement
Social Media
Création de contenu
Brand content
Faire vivre une marque du quotidien avec une animation user-centric
Kobold a confié à wewake l’animation de ses réseaux sociaux avec une stratégie “user-centric”, du community management (dont SAV), des mécaniques d’engagement et de la sponsorisation.
Maison
Retail
Social Media
Création de contenu
Brand content
Publicité
