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ÉTUDE DE CAS
Au Cœur de l’AVC a confié à wewake une campagne publicitaire pédagogique pour sensibiliser le public à l’AVC ; aucun résultat chiffré consolidé n’est disponible dans la source.
IA
IA
Le client
Boehringer Ingelheim est une entreprise pharmaceutique multinationale de recherche, développement, production et commercialisation de médicaments et solutions de santé, avec des activités en santé humaine et en santé animale.
La demande
Sensibiliser le public à l’AVC à travers une campagne publicitaire utile et pédagogique.
Actions & Stratégie
Concevoir une campagne publicitaire de sensibilisation à l’AVC, avec un message pédagogique adapté aux supports de diffusion.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
