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ÉTUDE DE CAS
Domaine skiable de Serre Chevalier Une nouvelle stratégie réseaux sociaux a sollicité wewake pour serre Chevalier souhaitait revoir sa stratégie Social Media pour la saison 2022-2023.
IA
IA
Le client
La demande
Repenser la stratégie social media du domaine skiable pour la saison 2022-2023, de la ligne éditoriale à la charte graphique, en intégrant la sponsorisation et la gestion de crise.
Actions & Stratégie
• Auditer la présence social media existante
• Analyser cinq stations et offices de tourisme concurrents
• Construire un mapping et formaliser les bonnes pratiques
• Définir la nouvelle stratégie éditoriale et ses procédures de production
• Décliner une nouvelle charte graphique et un moodboard
• Définir la stratégie de sponsorisation et le dispositif de gestion de crise
• Accompagner les équipes pendant trois mois
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Remplir des vols avec une campagne social ads géolocalisée
Aéroport de Biarritz a sollicité wewake pour campagne pour mettre en avant des vols à moindre coût de la compagnie Transavia.
Transport
Tourisme
Publicité
Campagne de Notoriété
Création de contenu
Social Media
Recruter des hôteliers avec une campagne leads multi-canal
LOGIS GROUP a sollicité wewake pour mettre en place des campagnes leads sur Facebook, Instagram et Linkedin pour recruter de nouveaux hôteliers au sein du groupe.
Hôtellerie & Restauration
Tourisme
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Création de contenu
Social Media
Générer des ventes hôtelières avec une campagne performance
La Créole Beach Hôtel & Spa a sollicité wewake pour une campagne de ventes des produits de l’hôtel à destination du public des Caraïbes, avec pour résultat 11,6k€ de ventes générées.
Institutionnel
Tourisme
Publicité
Facebook Ads
Instagram Ads
Campagne de conversion
Création de contenu
Social Media
