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ÉTUDE DE CAS
Acep a confié à wewake l’animation de ses réseaux sociaux, avec une production de contenus et un community management réactif (messages traités) pour soutenir la visibilité de l’entreprise.
IA
IA
Le client
ACEP (Acep Group) conçoit des solutions digitales pour les opticiens, notamment des technologies de réalité augmentée / essayage virtuel et des outils de mesure et d’affichage en magasin (parcours client, smart mirror, signalétique).
La demande
Installer une présence régulière sur les réseaux sociaux, produire des contenus adaptés et répondre rapidement aux messages et interactions afin de soutenir la visibilité et la relation avec les publics de l’entreprise.
Actions & Stratégie
Mettre en place une ligne éditoriale, produire les contenus, et assurer un community management réactif pour traiter les messages et interactions.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
