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ÉTUDE DE CAS
Tunisair a sollicité wewake pour animer les réseaux sociaux Facebook et Instagram de la compagnie sur le marché français, avec pour résultat en 2019.
IA
IA
Le client
Tunisair est la compagnie aérienne nationale tunisienne. Elle transporte passagers et fret sur un réseau reliant la Tunisie à des destinations internationales et propose des services de réservation et d’assistance au voyage.
La demande
Animer les comptes Facebook et Instagram de la compagnie aérienne sur le marché français avec des contenus utiles, commerciaux et inspirants autour du voyage en Tunisie.
Actions & Stratégie
• Construire une ligne éditoriale autour des conseils de voyage et des informations pratiques
• Relayer les offres commerciales
• Produire des contenus d’inspiration autour de la Tunisie
• Assurer un community management de proximité pour répondre aux passagers
Résultats
2019
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Remplir des vols avec une campagne social ads géolocalisée
Aéroport de Biarritz a sollicité wewake pour campagne pour mettre en avant des vols à moindre coût de la compagnie Transavia.
Transport
Tourisme
Publicité
Campagne de Notoriété
Création de contenu
Social Media
Recruter des hôteliers avec une campagne leads multi-canal
LOGIS GROUP a sollicité wewake pour mettre en place des campagnes leads sur Facebook, Instagram et Linkedin pour recruter de nouveaux hôteliers au sein du groupe.
Hôtellerie & Restauration
Tourisme
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Création de contenu
Social Media
