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ÉTUDE DE CAS
Les Récupérables a sollicité wewake pour animer les réseaux sociaux de la marque sur Facebook & Instagram .
IA
IA
Le client
Les Récupérables est une marque de mode circulaire qui conçoit des vêtements et accessoires à partir de tissus anciens, dormants ou récupérés, afin de prolonger la vie des matières textiles.
La demande
Animer Facebook et Instagram pour faire connaître une marque de mode fondée sur l’upcycling, valoriser ses pièces et soutenir son développement en ligne.
Actions & Stratégie
• Définir la stratégie de contenus et d’acquisition
• Repenser l’expression graphique du site
• Mettre en valeur les pièces et les valeurs de la marque
• Produire de courtes animations vidéo
• Déployer la stratégie publicitaire pour soutenir le commerce en ligne
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Une activation pour faire émerger une opération
RESPIRE a sollicité wewake pour stratégie & Actions, avec pour résultat activation.
Mode & Beauté
Retail
Activation
Améliorer le ROAS grâce à une refonte des campagnes
Mlle Agathe a confié à wewake la structuration et l’optimisation de ses campagness publicitaires sur les réseaux sociaux, avec de nouveaux ciblages et des créations orientées bénéfices, preuve et UGC.
Institutionnel
Mode & Beauté
Publicité
Social Media
Création de contenu
