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ÉTUDE DE CAS
Pour le Salon du Livre, Livre Paris a confié à wewake l’animation social media avant et pendant l’événement, avec un dispositif de contenus et de mécaniques d’engagement (concours, quizz, formats immersifs).
IA
IA
Le client
Le Festival du Livre de Paris est un événement culturel consacré au livre et à la lecture. Il réunit éditeurs, auteurs, professionnels et publics autour de rencontres, débats, dédicaces et découvertes éditoriales.
La demande
Déployer une communication social media avant et pendant le Salon du Livre afin d’annoncer les temps forts, d’engager les publics et de faire vivre l’événement en direct.
Actions & Stratégie
Animer les réseaux sociaux en deux temps (teasing puis couverture live), produire un calendrier de contenus, activer concours/quizz et formats spécifiques (360°, timelapses), assurer une animation réactive pendant les 4 jours.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
