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ÉTUDE DE CAS
Fondation pour la Recherche en Alcoologie a sollicité wewake pour animer les rencontres scientifiques « café des chercheurs » et colloques sur les réseaux sociaux.
IA
IA
Le client
Fondation française issue de l’IREB en 2015, consacrée au financement de recherches sur l’alcool, ses usages et ses effets. Elle soutient des travaux en sciences biomédicales et en sciences humaines et sociales, ainsi que la diffusion des connaissances.
La demande
Faire vivre les « Cafés des chercheurs » et les colloques sur les réseaux sociaux afin d’élargir leur audience et de prolonger les échanges scientifiques au-delà des événements.
Actions & Stratégie
• Livetweet durant l’événement
• Mailing d’invitation
• Vidéo LIVE de l’événement sur Facebook
• ITWs vidéos post-événement
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Révéler le commerce équitable dans les produits du quotidien
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
Associations & ONG
Publicité
Social Media
Création de contenu
Création de landing page
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
