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ÉTUDE DE CAS
El Rancho a confié à wewake l’animation de ses réseaux sociaux, avec shootings, contenus éditoriaux et mécaniques d’engagement pour soutenir la visibilité de la chaîne.
IA
IA
Le client
Chaîne de restaurants mexicains et tex-mex proposant une restauration à thème.
La demande
Chaînes de restaurants Tex-Mex : 15-20 restaurants. Animer les réseaux sociaux Facebook et Instagram des restaurants.
Actions & Stratégie
Produire des contenus récurrents (shootings plats, culture Tex-Mex), animer jeux/concours et relayer les opérations commerciales.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Installer une marque dans l’été avec une diffusion maîtrisée
wewake a piloté la campagne Meta de notoriété estivale 2026 de Super Bock en France. Le dispositif a généré 13,3 millions d’impressions et touché 4,68 millions de personnes, avec un CPM moyen de 0,87 €.
Food & Beverage
Stratégie
Publicité
Facebook Ads
Instagram Ads
Campagne de Notoriété
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
Faire vivre une opération solidaire en deux temps
wewake a défini et piloté la médiatisation de l’édition 2025-2026 de Petit bonnet, bonne action en deux phases, de la collecte de bonnets à la phase magasin.
Food & Beverage
Publicité
Social Media
