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ÉTUDE DE CAS
L’Africaine des Assurances a sollicité wewake pour l’Africaine des Assurances souhaitait mettre sur pied une stratégie pour ses réseaux sociaux ainsi que former ses équipes de communication.
Le client
L’Africaine des Assurances est une compagnie béninoise d’assurance dommages. Elle couvre notamment les risques liés aux accidents, à l’incendie, aux biens, aux transports et aux activités des particuliers et des entreprises.
La demande
Définir une stratégie pour les réseaux sociaux et former les équipes de communication afin qu’elles puissent la déployer de manière autonome.
Actions & Stratégie
wewake a accompagné L’Africaine des Assurances pour construire sa stratégie social media et la transmettre aux équipes. L’agence a audité les contenus existants, analysé les pratiques concurrentes et formulé les recommandations. Un workshop et deux jours de formation ont permis de travailler leur mise en œuvre. Avec les équipes, l’agence a également conçu un premier mois de contenus pour relier le cadre stratégique à des publications concrètes.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Expliquer un parcours de médiation en motion design
La médiation de l’assurance a confié à wewake la création d’un motion design pour rendre le processus de demande de médiation clair, compréhensible et actionnable.
Banque & assurance
Institutionnel
Motion design
Création de contenu
Présenter un nouveau site en motion design
Galian a sollicité wewake pour créer une vidéo en Motion Design pour présenter le nouveau site web de la marque.
Banque & assurance
Immobilier
Motion design
Annoncer les lauréats d’une opération en motion design
Mutualia a sollicité wewake pour créer une vidéo en Motion Design pour annoncer les lauréats de l’opération « Terres d’idées » Motion Design .
Santé
Banque & assurance
Motion design
