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ÉTUDE DE CAS
L’Africaine des Assurances a sollicité wewake pour l’Africaine des Assurances souhaitait mettre sur pied une stratégie pour ses réseaux sociaux ainsi que former ses équipes de communication.
IA
IA
Le client
L’Africaine des Assurances est une compagnie béninoise d’assurance dommages. Elle couvre notamment les risques liés aux accidents, à l’incendie, aux biens, aux transports et aux activités des particuliers et des entreprises.
La demande
Définir une stratégie pour les réseaux sociaux et former les équipes de communication afin qu’elles puissent la déployer de manière autonome.
Actions & Stratégie
• Auditer la stratégie éditoriale existante
• Analyser les pratiques concurrentes
• Formaliser les recommandations social media
• Organiser un workshop de mise en œuvre
• Former les équipes pendant deux jours
• Concevoir avec elles un premier mois de contenus
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Lancer et faire adopter un réseau social interne
Pour accompagner le lancement de sa communauté interne Viva Engage et d’un dispositif LinkedIn associé, BNP Paribas a confié à wewake la stratégie, les guides d’usage, les supports visuels et les vidéos d’annonce.
Banque & assurance
Stratégie
Création de contenu
Motion design
Brand content
Expliquer un parcours de médiation en motion design
La médiation de l’assurance a confié à wewake la création d’un motion design pour rendre le processus de demande de médiation clair, compréhensible et actionnable.
Banque & assurance
Institutionnel
Motion design
Création de contenu
Présenter un nouveau site en motion design
Galian a sollicité wewake pour créer une vidéo en Motion Design pour présenter le nouveau site web de la marque.
Banque & assurance
Immobilier
Motion design
