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eng

Discuss your project

CASE STUDY

Build awareness of a mutual insurance brand on social media

Umanens engaged wewake to develop & accelerate the growth of the Umanens community • Build Umanens into a strong brand • Increase Umanens' brand awareness, resulting in Content in 2018.

The client

Umanens is a union of mutual insurers that designs and distributes supplementary health and income-protection solutions for individuals, businesses and their employees.

Media 1 of 2

The brief

Grow the community, increase brand awareness, and establish a more recognizable mutual brand through a social media strategy tailored to its various professional audiences.

Actions & strategy

wewake supported Umanens in making its mutual insurance topics accessible to its various audiences. The agency structured an editorial line by profession, then produced informational content for Facebook, LinkedIn, and Twitter. Regular publications set the pace for communications. Contests complemented this presence to encourage participation and support community growth.

Results

2018.

+802 423impressions

+5 668commitments

+346published content

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency