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CASE STUDY
To support the launch of its Viva Engage internal community and an associated LinkedIn initiative, BNP Paribas entrusted wewake with the strategy, user guides, visual assets, and announcement videos.
AI
AI
The client
BNP Paribas is an international banking and financial group and a European leader. It serves individuals, professionals, businesses and institutions with financing, investment, savings and protection solutions across banking, insurance and financial services.
The brief
Create guidelines, ready-to-use materials, Viva Engage and LinkedIn user guides, visuals, banners, and videos to announce the launch and support adoption. Launch an internal Viva Engage community for 8,000 employees, with an initial rollout to 2,000 employees and a pilot community of 350 people, while supporting the creation of a dedicated LinkedIn page.
Actions & strategy
Transforming an internal tool into a vibrant, useful space by clarifying use cases, providing a common framework for employees and ambassadors, and creating launch momentum with educational, visual, and video materials. Deliverables: strategic recommendation, Viva Engage guides, ambassador guides, LinkedIn guide, banners, visuals, graphic templates, two announcement videos, and launch support materials.
Results
TO CONTINUE
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