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CASE STUDIES
Mutualia a confié à wewake l’animation de ses réseaux sociaux, avec une stratégie éditoriale par cible, une production de contenus régulière et du community management.
IA
IA
Le client
Mutualia est un groupe mutualiste qui propose des solutions de complémentaire santé et de prévoyance aux particuliers, travailleurs indépendants, entreprises et collectivités.
The brief
Toucher les publics cibles (agriculteurs, seniors, professionnels) et maintenir une communication claire et utile en période sensible.
Actions & strategy
• Définir une stratégie éditoriale adaptée aux agriculteurs, seniors et professionnels
• Créer et publier les contenus
• Assurer le community management
• Adapter les réponses et prises de parole aux périodes sensibles
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Health
Associations & NGOs
Strategy
Brand content
Social Media
Création de contenu
Digital Marketing
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Health
Strategy
Social Media
Création de contenu
Motion design
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Health
Associations & NGOs
Strategy
Social Media
Création de contenu
Event
