CASE STUDY
Paris EUROPLACE entrusted wewake with the social media communication for Paris INFRAWEEK: teaser, content, live coverage, partner kit, and sponsorship, generating 133,000 impressions.

The client
Paris EUROPLACE brings together stakeholders in the Paris financial center. The association supports its international appeal, connects the financial ecosystem and advances initiatives in innovation, financing and sustainable finance.
The brief
Paris EUROPLACE wanted to manage its social media presence before, during, and after Paris INFRAWEEK, an international event dedicated to infrastructure investments. The campaign was intended to announce key moments, broadcast live speeches, and extend their visibility to financial market audiences.
Actions & strategy
wewake supported Paris EUROPLACE with a setup designed to bring the event to life before, during, and after the meetings. The agency prepared the teaser, produced the content, provided live coverage, and conducted interviews. A distribution kit facilitated partner sharing. Targeted sponsorship completed this mobilization to expand the visibility of the key moments to financial center audiences.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

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