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CASE STUDY
ARS Île-de-France commissioned wewake to deploy a COVID-19 vaccine awareness campaign aimed at young people in Île-de-France, resulting in +22M impressions.
AI
AI
The client
L’Agence régionale de santé Île-de-France leads health policy in the region. Its work covers prevention, healthcare provision, social care, health monitoring and security, and the reduction of health inequalities.
The brief
Raise awareness among young people in Île-de-France about COVID-19 vaccination through a campaign broadcast on Instagram, TikTok, and Snapchat.
Actions & strategy
• Define the media strategy on Instagram, TikTok, and Snapchat
• Adapt provided assets to the formats and constraints of each platform
• Set up target audiences and delivery objectives
• Monitor and optimize the campaign based on observed results
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Change perceptions of bridge to recruit new players
For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.
Institutional
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing
Structure and manage communication for a strategic sector
In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.
Health
Associations & NGOs
Strategy
Brand content
Social Media
Content creation
Digital Marketing
Make health prevention clear and useful on social media
A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.
Health
Strategy
Social Media
Content creation
Motion design
