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CASE STUDY
ARS Île-de-France entrusted wewake with a measles vaccination awareness campaign, combining educational creative content and paid distribution to maximize reach.
AI
AI
The client
L’Agence régionale de santé Île-de-France leads health policy in the region. Its work covers prevention, healthcare provision, social care, health monitoring and security, and the reduction of health inequalities.
The brief
Raise awareness among Paris region residents about the measles vaccine, using clear messaging and formats tailored to social media usage.
Actions & strategy
Design educational content (including motion design), then manage paid social distribution optimized for reach and video.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
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For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.
Institutional
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Instagram Ads
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Lead Generation Campaign
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Structure and manage communication for a strategic sector
In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.
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Make health prevention clear and useful on social media
A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.
Health
Strategy
Social Media
Content creation
Motion design
