CASE STUDY
ARS Hauts-de-France entrusted wewake with two targeted awareness campaigns in Roubaix: a screening operation and a preventive measures campaign, using a performance-oriented media setup.

AI
AI
The client
L’Agence régionale de santé Hauts-de-France implements health policy in the region. It organizes healthcare and social care services, leads prevention and oversees health monitoring, security and risk management.
The brief
Deploy local awareness campaigns: promote a screening operation in Roubaix, then share prevention messages (barrier measures) with young people at evening events.
Actions & strategy
Build paid social campaigns and creatives tailored to each message, with geographic targeting and optimization for reach, video, and traffic according to objectives.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

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Health
Strategy
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Content creation
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