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CASE STUDY
For the first brief, focused on maternity, an Instagram campaign combining a monthly photo shoot, content creation, community management, and targeted sponsorship to highlight the human element while delivering accessible medical information.
AI
AI
The client
L’American Hospital of Paris (Hôpital Américain de Paris) is a private nonprofit healthcare facility founded in 1906. It provides multidisciplinary medical and surgical care (excluding heart and brain surgery), with medical and surgical emergency services 24 hours a day, 7 days a week and dedicated care pathways, including preventive checkups and screening and imaging. The hospital is recognized for its quality and patient safety standards, with French and international recognition through HAS certification and Joint Commission accreditation.
The brief
Develop Instagram communications to promote the maternity department, using a tone that is both personal and informative.
Actions & strategy
• Monthly photoshoot
• Design + creation
• Animation
• Sponsorship targeting pregnant women
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Structure and manage communication for a strategic sector
In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.
Health
Associations & NGOs
Strategy
Brand content
Social Media
Content creation
Digital Marketing
Make health prevention clear and useful on social media
A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.
Health
Strategy
Social Media
Content creation
Motion design
Build a national event's reach through local activity
For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.
Health
Associations & NGOs
Strategy
Social Media
Content creation
Event
